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What are the benefits of MetalFX® for brand owners? |
MetalFX® offers a wide variety of benefits to brands owners. In the packaging sector, for example, MetalFX® can be used to make packs shine out from the shelves over their matt competitors.
HoloFX can be used to make subliminal logos and designs appear as consumers pass the product on the shelf, or LiteFX can be used to make letting shine out.
MetalFX® can be used to add prestige to higher end goods, or replicate metallic ethnic designs on exotic food packaging. MetalFX® can transfer the shine of foil-wrapped confectionary to brand extensions such as Easter Eggs or selection boxes, or simply enable the use of two or three metallic colours instead of limiting your choice to just one.
MetalFX® can also be used for advertising. The technology has been used on a variety of magazine covers, and would be ideal to add a special metallic touch to advertising on the back cover, or elsewhere. MetalFX® is a very popular choice for corporate brochures, and it is ideal for replicating the shine of metallic cars and vehicles in specialised books.
MetalFX® is ideal for cutting through the clutter with a direct mail campaign, and SecurityFX can make vouchers, credit cards and stamps virtually impossible to copy whilst also enabling you to be ultra-creative. The possibilities really are endless, and we look forward to seeing the wide variety of outstanding advertising, packaging and other print media that the world's brands will produce. |
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