09/12/2004
 Insight Communications Agency has become the official distributor for MetalFX Technology in Malta.
Insight Communications Agency is bringing MetalFX, a new design and print technology that is revolutionising the printing of metallic colours, to Malta. Through MetalFX, printers can offer their clients an unlimited amount of metallic colours from a choice of thousands, all by using only five inks - the usual CMYK set and the MFX Base silver ink.
ICA AND METALFX
Insight Communications Agency signed a distribution agreement with MetalFX earlier this year. MetalFX was delighted about ICA introducing the technology to this area. MetalFX Commercial Director Karen Robertshaw commented:
"It is great news that such a forward-thinking and professional organisation such as ICA is pioneering MetalFX Technology in Malta. Creativity, competitiveness and value for money are vital in today's commercial world, and by adopting MetalFX, ICA has proved themselves to have all three - and I am sure their customers will agree."
Vince Clarke, managing Director of ICA, is also excited about bringing MetalFX to Malta. He says:
"MetalFX has given us the opportunity to delight customers with the creative opportunities it poses.
"ICA prides itself on keeping up-to-date with the latest innovations and technologies in order to remain the best in the business.
"MetalFX fits in perfectly with this philosophy, and will enable ICA and its customers to produce print that was never before possible."
MFX: GLOBAL SUCCESS!
By bringing MetalFX to Malta, Insight Communications Agency is introducing one of the newest and most innovative print technologies to emerge in years.
The innovative printing technology has been used by some of the world's biggest brand names and has won numerous industry, national and international awards for its innovation and marketing, including:
International Business Awards 2004 - Innovative Exporter of the Year (Winner)
BPIF Marketing Excellence Award 2004 (Winner)
The Asia Pacific Coatings Awards 2004 Marketing Campaign of the Year (Winner)
The EFTA Awards 2003 Outstanding Technical Achievement Gold Award (Winner)
National Business Awards 2003 Innovation of the Year (Winner)
BPIF Supplier of the Year Award 2002 (Winner)
International Business Awards 2004 - Exporter of the Year (up to £5m) (Highly Commended)
National Business Awards 2004 SME of the Year (Finalist)
BPIF Marketing Excellence Award 2003 (Finalist)
FlexoTech Awards 2003 (Finalist)
Printing World Innovation Award 2003 (Highly Commended)
MetalFX Technology has, however, only just touched the surface of what the technology can achieve.
It is a realistic goal that MetalFX will be able to surpass the current monopoly in spot metallic colour providers, becoming the world's first choice supplier in this market. MetalFX will vastly improve the scope and creativity of using metallic colours worldwide, and will make their use a realistic option for many more people, vastly increasing usage of such print worldwide.
With distributors such as ICA at the forefront of this revolution, it seems that a truly metallic future is not far off.
CONTACT ICA
For more information on how ICA can help you, contact Vince Clarke on 00356 214 17633 or e-mail vince@ica.com.mt. The company's website is www.ica.com.mt.
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